A company’s brand is one of its most important assets. Strong brands increase awareness, foster trust, promote advertising, spur consumer acquisition, motivate staff, and clear up uncertainty.

It goes without saying that you are doing yourself a disservice if you try to offer tax software as a value added reseller but are not branded.

The issue is that the majority of software businesses want to charge you a fortune for branding. As you might have guessed by this point, we are not like “most” software firms.